It is no longer possible for any business to avoid technology if they want to survive in today’s business world. But if you are a creative service business, then technology may seem like a dark lurking shadow. Stick with me and I will share with you some tips for ensuring that you don’t get lost in the ever-changing digital landscape, and feel comfortable enough making some decisions about the technology needs of your business. The problem is that the world of technology is built by developers, who are comfortable with technology because that is their life. Too often, they forget that …
